Kings of Leon X Sziget Festival

How did we approach the problem?

Besides gathering information about Kings Of Leon across Sziget Festival key markets we focused on creating a competitive analysis against two similar sized bands booked in the past by Sziget Festival (Foo Fighters and The Killers).

We looked into data related to: fan base size and fan engagement across key markets, upcoming and past shows and album releases.

Fan Base (All time)

Foo Fighters

Total

740K

Global Market Share

10,4%

The Killers

Total

340K

Global Market Share

10,3%

Kings Of Leon

Total

210K

Global Market Share

13%

Foo Fighters have the biggest fanbase across Sziget festival key markets (DE, FR, NL, UK).

3,5 times bigger than Kings Of Leon;
2,2 times bigger than The Killers;

Fan Engagement (July 2021)

People Listening (Spotify Monthly Listeners)

Foo Fighters

Total

906K

Growth

↗ 2% (+18K)

The Killers

Total

1M

Growth

↗ 5% (+48K)

Kings Of Leon

Total

960K

Growth

↗ 8% (+71K)

During July 2021, all three acts had similar numbers for fan engagement (Spotify monthly listeners), demonstrating that acts with a way smaller fan base (in Sziget festival key markets) are capable of generating the same fan engagement as acts with a bigger fan base.

After Kings of Leons latest release (5th March 2021) they had a slight growth in terms of fan engagement (Spotify monthly listeners)

Views by People (Youtube Video Views)

Foo Fighters

Total

1,4M

Growth

↗ 57% (+508K)

The Killers

Total

1,4M

Growth

↗ 30% (+323K)

Kings Of Leon

Total

1,9M

Growth

↗ 37% (+513K)

The latest release of Foo Fighters (17th July 2021) resulted in a significant growth in their fan engagement (views by people). However, this growth (in absolute numbers) was similar to Kings of Leons growth, even though they did not have a current release at the time;

RECENT AND UPCOMING FESTIVAL GIGS and Releases of the artists

30th August 2019

Fusion Festival (UK)

Size

25K

Also Booked:

Kings Of Leon, Twenty One Pilots

7th/8th September 2019

Lollapalooza Berlin (DE)

Size

70K

Also Booked:

Kings Of Leon, Twenty One Pilots

2020

Now (July 2021)

2022

17th - 19th June 2022

Hurricane Festival (DE)

Size

70K

Also Booked:

Kings Of Leon, The Killers, Rise Against, Twenty One Pilots

17th - 19th June 2022

Southside Festival (DE)

Size

60K

Also Booked:

Kings Of Leon, The Killers, Rise Against, Twenty One Pilots

6th - 9th July 2022

Mad Cool Festival (ES)

Size

80K

Also Booked:

Kings Of Leon, The Killers, Twenty One Pilots, Muse, Placebo

Both Kings Of Leon and The Killers will be on tour in Europe during the summer of 2022. They will also play the exact same festivals:

Southside & Hurricane Festival (DE), Mad Cool Festival (ES). These festivals have an average size of 70K spectators.

RECENT AND UPCOMING RELEASES OF ARTISTS

The Killers

Imploding the Mirage

21st August 2020

2021

Foo Fighters

Medicine at Midnight

5th February 2021

Kings Of Leon

When You See Yourself

5th March 2021

Now (July 2021)

Foo Fighters

Hail Satin

17th July 2021

The Killers

tba

13th August 2021

Upcoming/Future Releases:

Kings of Leon have an inconsistent release schedule, it is unlikely they will release a record pre summer 2022
Foo Fighters released annually for the last 2 years. It is most likely that a record will be released in 2022
The Killers will release an album in August 2021. Due to their inconsistent release schedule, It is unlikely they will release a record pre summer 2022

What we could have gathered if these artists had a page on gigmit?

More data sources and more accurate numbers about local fan data.
As an example: Insights to Facebook data allows to keep track of the fan base size in specific cities
Easy access to all booking related information in one place:
- New and past gigs
- New and past releases
- Latest videos
- Documentation (technical rider, PR information)
- And more...

...and what else?

Direct Access to a growing community of 160K acts.

Check an example of a gigmit Artist Page below